From online PR to web 2.0, a collection of thoughts, comments and insights on the issues of reputation protection and brand promotion in the blog era. And beyond...
posted by Joël Céré at 6:13 PM
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I am an unreformable humanist, Frenchman by conception, Anglo-Saxon by reason, Oriental by passion and a World Citizen by conviction. I spent the last 10 years consulting on and managing marketing and interactive communication programs at a regional or global level from Paris, Singapore and London. I had the opportunity to preach and practice with some of the largest advertising, direct marketing and public relations companies. I made many mistakes on the way, and had many successes as well. The end result is a collection of insights and opinions I would like to share with you via this blog. I hope that you will have as much fun reading it as I have writing it.
Counter since 21/12/2004
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