Monday, April 07, 2008

The secret strategy behind viral videos on Youtube

My friend Val flagged this article on Techcrunch US: The secret strategy behind viral video, written by the co-founder of Comotion, a viral marketing agency. This post apparently broke the record of the most commented post. It reveals some trade secrets on how to make a video popular on Youtube (and similar video sharing sites). Good read. The comments are interesting too as the article broke many "cluetrain manifesto's naive beliefs": internet users may have a bigger voice now but it is still corporations that are writing most of the script.

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