Joel Cere on Reputation Protection And Brand Promotion In The Blog Era

Tuesday, June 02, 2009

The trillion dollars question: China or America.

China. If you don't believe, go there and see for yourself.

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: Name: Joël Céré; Location: London, United Kingdom

I am an unreformable humanist, Frenchman by conception, Anglo-Saxon by reason, Oriental by passion and a World Citizen by conviction. I spent the last 10 years consulting on and managing marketing and interactive communication programs at a regional or global level from Paris, Singapore and London. I had the opportunity to preach and practice with some of the largest advertising, direct marketing and public relations companies. I made many mistakes on the way, and had many successes as well. The end result is a collection of insights and opinions I would like to share with you via this blog. I hope that you will have as much fun reading it as I have writing it.

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